Digital Transformation gets Personal Hello world!

Day 1 of the EPiServer Digital Transformation conference in Las Vegas is almost concluded. Here's some of the best.

The conference started off with EPiServer CEO Mark Duffel outlining the business transformation the company has made in the merger with Ektron. This was concluded with a new logo and branding the new environment "epi". This makes sense in a world where "cloud" is becoming rapidly more known than "server" and was all done in the un-Swedish style of drums and parade, a real change for a company known as a club of tech specialists that just had to do marketing because it's part of the game. With Vegas as the scene and the conquest of the North-American market in sight the merger of North-American marketing and European coding was completed as well.

Fortunately, this didn't stop James Norwood and his sidekick Jeff Wallace (or should I say Jessica?) to throw in some Pythonesque humour to show some of the new stuff being around the corner of the new release. We all know about content and context, but you have to practice what you preach. In order to do so, EPiServer will provide profile tools in the future to go from segmentation to personalisation to transformation; you have to start thinking differently from a person-first perspective. The session was concluded with photos that should stay in Vegas, hence I will not show them.

Next, R. "Ray" Wang came up the stage to deliver the keynote speech on Digital Transformation. Although the term "digital transformation" does not suspect it to be, it's actually all getting personal. You have to understand the end-customer better than anyone - even himself - in order to achieve a stunning customer experience. The focus should also be on the business model, not the technology, to be really disruptive. Technology is there to accomodate this all, but does not trigger transformation itself.

"More than 50% of the Fortune 500 companies have been merged or became bankrupt since 2000."

We're living in the excitement of the era of the steam train but go through this in 20 years instead of 100. The iPad is only 5 years old and we can't think of a world without tablets or smartphones anymore. This all seems like technology but underneath all of this are disruptive business models which triggered this change. It will be important to assess how you want to run your business in the next several years, because the market will change. There will be some guy or girl which was born after 2000 which will have that disruptive model just when you think you had it all going. And then... you better be ready for this.